Chuck E. Cheese's Hipster Makeover

[ARNie]

I had a friend who worked at Chuck E. Cheese a few decades ago, remembered telling me the first time he got the privilege of donning the Chuck E. costume for a birthday party.

He dropped the cake.

He didn't get fired, but it was also the last time he was allowed to wear the costume.

So anyway...


The company that operates the chain of children's pizza restaurants is retiring the giant rodent's outdated image — and the man who voiced its character for nearly two decades. CEC Entertainment Inc. says it plans to launch a national ad campaign Thursday with a revamped image of Chuck E. Cheese as a hip, electric-guitar-playing rock star.

It's just the latest makeover for the 35-year-old mascot, which started life as a New Jersey rat who sometimes carried a cigar.

CEC Entertainment, based in Irving, Texas, is struggling to revive sales at its more than 500 pizza restaurants, which offer games, prizes and a musical variety show.

In May, CEC said revenue at its locations open at least a year fell 4.2 percent in the first quarter and lowered its outlook for the year.

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How does this make you feel?

[AH-64D Longbow]

I was hoping he'd be wearing a tartan scarf, skinny jeans, nerd glasses, and be riding a fixie.

[Momoyoy]

CGi Chuckey? Called it.

[laura silverman]

They should think about putting in slots.

[Rob Masamune]

GYAH!!! Well, there's my nightmare fuel for the next week.

[Flyingfoxman]

This was inevitable sooner or later. I'm impressed they made it as far as they did.

[Nezz]

Last I checked, he looked like an 80s reject. No harm in how he looks now.

[erikson]

Last I checked, he looked like an 80s reject. No harm in how he looks now.

true, but probably most of the people complaining are, like me, 80s rejects

[Suicide]

As far as obnoxious mascots go this is the tamest thing I've ever seen. Really no problems with this. Much better than "extreme sports helmet and knee pads 90's" Chuckie.

[Suichiro]

Does this really count as a "hipster" makeover? Where's his scarf? :p

[chris601]

He should have been more gamer then hipster.

[angry123]

I think it looks kind of silly, but really I don't really care. I've been there...like once? I'm surprised it's still around, actually.
Well, at least it's not a 'gangsta' remake or something ridicilous.

[Sailornapper]

Coulda been worse. I was there awhile back when had joe toys now its crap. Dave and Busters got my ticket money.
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